{"id":3064,"date":"2014-03-07T07:33:26","date_gmt":"2014-03-07T07:33:26","guid":{"rendered":"http:\/\/lib.itenas.ac.id\/kti\/?p=3064"},"modified":"2014-03-07T07:34:35","modified_gmt":"2014-03-07T07:34:35","slug":"perbaikan-atmosfer-plaza-purwakarta-berdasarkan-perbandingan-dengan-toserba-yogya-purwakarta","status":"publish","type":"post","link":"https:\/\/lib.itenas.ac.id\/kti\/?p=3064","title":{"rendered":"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta"},"content":{"rendered":"<p>Sejak berdirinya Toserba Yogya Purwakarta, Plaza Purwakarta mengalami penurunan jumlah pengunjung yang berdampak pada penurunan pendapatan sebesar 40% setiap bulannya. Berdasarkan pendapat pengunjung diketahui bahwa suasana (atmosfer) Plaza Purwakarta kurang begitu nyaman dibandingkan dengan Toserba Yogya Purwakarta, sehingga pihak manajemen Plaza Purwakarta berniat untuk memperbaiki atmosfer tersebut. Selain mengutamakan elemen atmosfer yang dipentingkan pengunjung, pihak manajemen juga perlu melakukan benchmarking terhadap pesaingnya. Penelitian ini bertujuan memberikan usulan perbaikan elemen atmosfer Plaza Purwakarta berdasarkan perbandingan dengan Toserba Yogya Purwakarta, dengan metode pembobotan dan Analisis Compare Mean. Data diperoleh melalui kuesioner yang dibagikan kepada 130 orang yang pernah berbelanja di Plaza Purwakarta serta Toserba Yogya Purwakarta dalam 3 bulan terakhir. Dari hasil pengolahan data diketahui bahwa 3 sub-elemen atmosfer Plaza Purwakarta yang merupakan skala prioritas untuk diperbaiki adalah suhu, personnel, dan self service, serta teknologi. Usulan perbaikannya adalah memperbaiki AC yang rusak, pelatihan service excellence untuk karyawan, serta menyediakan fasilitas barcode dan alat pengecek harga.<\/p>\n<p><strong>Dibuat oleh\u00a0 : Hendang Setyo Rukmi, Indryati Sunaryo, Nenden Meiliapandiati<br \/>\nE-mail\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 :<strong> <\/strong>hendang@itenas.ac.id<br \/>\nKata kunci \u00a0\u00a0 : atmosfer toko, toserba, metode pembobotan, analisis Compare Mean.<br \/>\n<\/strong><\/p>\n<p>Keterangan\u00a0\u00a0\u00a0\u00a0\u00a0 :\u00a0 Karya Ilmiah ini\u00a0 dimuat pada Jurnal Itenas Rekayasa Institut Teknologi Nasional ,LPPM Itenas I No. 4 \u00a0 Vol. XIII, Oktober &#8211; Desember 2009<\/p>\n<p><a href=\"http:\/\/lib.itenas.ac.id\/kti\/wp-content\/uploads\/2014\/03\/6.pdf\">Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sejak berdirinya Toserba Yogya Purwakarta, Plaza Purwakarta mengalami penurunan jumlah pengunjung yang berdampak pada penurunan pendapatan sebesar 40% setiap bulannya. Berdasarkan pendapat pengunjung diketahui bahwa suasana (atmosfer) Plaza Purwakarta kurang begitu nyaman dibandingkan dengan Toserba Yogya Purwakarta, sehingga pihak manajemen Plaza Purwakarta berniat untuk memperbaiki atmosfer tersebut. Selain mengutamakan elemen atmosfer yang dipentingkan pengunjung, pihak [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5],"tags":[1295,1292,1294,1293],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta - Karya Tulis Ilmiah Itenas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta - Karya Tulis Ilmiah Itenas\" \/>\n<meta property=\"og:description\" content=\"Sejak berdirinya Toserba Yogya Purwakarta, Plaza Purwakarta mengalami penurunan jumlah pengunjung yang berdampak pada penurunan pendapatan sebesar 40% setiap bulannya. Berdasarkan pendapat pengunjung diketahui bahwa suasana (atmosfer) Plaza Purwakarta kurang begitu nyaman dibandingkan dengan Toserba Yogya Purwakarta, sehingga pihak manajemen Plaza Purwakarta berniat untuk memperbaiki atmosfer tersebut. Selain mengutamakan elemen atmosfer yang dipentingkan pengunjung, pihak [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064\" \/>\n<meta property=\"og:site_name\" content=\"Karya Tulis Ilmiah Itenas\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-07T07:33:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-03-07T07:34:35+00:00\" \/>\n<meta name=\"author\" content=\"Asep Kamaludin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asep Kamaludin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064\",\"url\":\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064\",\"name\":\"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta - Karya Tulis Ilmiah Itenas\",\"isPartOf\":{\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/#website\"},\"datePublished\":\"2014-03-07T07:33:26+00:00\",\"dateModified\":\"2014-03-07T07:34:35+00:00\",\"author\":{\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/#\/schema\/person\/f3b1ab90b912c959a933991c65c59fc9\"},\"breadcrumb\":{\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/?p=3064#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/lib.itenas.ac.id\/kti\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/#website\",\"url\":\"https:\/\/lib.itenas.ac.id\/kti\/\",\"name\":\"Karya Tulis Ilmiah Itenas\",\"description\":\"Karya Tulis Ilmiah Itenas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/lib.itenas.ac.id\/kti\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/#\/schema\/person\/f3b1ab90b912c959a933991c65c59fc9\",\"name\":\"Asep Kamaludin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/lib.itenas.ac.id\/kti\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f3fff432f1af1e74180f39e33a202251?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f3fff432f1af1e74180f39e33a202251?s=96&d=mm&r=g\",\"caption\":\"Asep Kamaludin\"},\"url\":\"https:\/\/lib.itenas.ac.id\/kti\/?author=6\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta - Karya Tulis Ilmiah Itenas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lib.itenas.ac.id\/kti\/?p=3064","og_locale":"en_US","og_type":"article","og_title":"Perbaikan Atmosfer Plaza Purwakarta Berdasarkan Perbandingan dengan Toserba Yogya Purwakarta - Karya Tulis Ilmiah Itenas","og_description":"Sejak berdirinya Toserba Yogya Purwakarta, Plaza Purwakarta mengalami penurunan jumlah pengunjung yang berdampak pada penurunan pendapatan sebesar 40% setiap bulannya. Berdasarkan pendapat pengunjung diketahui bahwa suasana (atmosfer) Plaza Purwakarta kurang begitu nyaman dibandingkan dengan Toserba Yogya Purwakarta, sehingga pihak manajemen Plaza Purwakarta berniat untuk memperbaiki atmosfer tersebut. 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