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Kedua sarana ini adalah contoh dari aplikasi strategi branding itenas yang berupa pelayanan/penambahan fasilitas secara
langsung. Kalimat “It’s A Good Start” diharapkan tidak berhenti sebagai kata-kata promosi, motivasi, dan ajakan tetapi juga
dapat diterjemahkan sebagai bentuk ide pelayanan yang lebih baik bagi khalayak internal Itenas. Contohnya adalah ide
diadakannya dispenser pengisi air minum umum serta menambahkan tempat parkir sepeda.

EN HIGHLIGHTS

IT’S A GOOD START
ITENAS’ INTERNAL BRANDING STRATEGY USING SPLASH-
EFFECT EXTERNAL BRANDING

‘Calm seas never made skilled sailors’ is a proverb that is
appropriately applied to Itenas as it truly shapes students’ frame
of mind that limitations are not obstacles, rather the limited
can be changed to be limitless. It is an attitude which bears the
ability to create limitless intangible culture out of simplicity. The
intangibles of Itenas such as community character, individual
behavior and achievement, always encourage Itenas academic
society to maximize the potential of existing resources. This
contains a message that passion and dreams maintained through
generations sustain each and every component of the institution.
It creates the need to make efforts to instill Itenas’ core values in
its students so that the importance of what, how, and why Itenas
is engrafted. Along with this, of course, Itenas is continuously
improving its learning facilities and providing the moral support
needed in backing up activities responding contemporary
situations in order to build warm, open and impressive academic
atmosphere. It is this sense of belonging that has long been a core
brand of Itenas creating romanticism and pride for the alma mater.
The sense of belonging and sense of pride are basic potentials;
[It’s] a good start means starting to grow common understanding
of this campus along with each individual’s potential to cultivate
the sense of pride, starting to collaborate so that we can all work
together and respect each other, and starting doing positive
things, as long as we are willing to see the positive side of those
things. Itenas is not just a place to stop by; it has inevitably shaped
all of us. Now it is time for us to write (story) for this place, Itenas
the beloved almamater.
[Ina/Levita/IM]
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